Meet The Team

We are a team of highly experienced, business psychologists and technical specialists.


Dr Amanda PotterCEO

Amanda founded Zircon in 2000, co-founded BeTalent in 2016 and established the Chief Psychology Officer Podcast in 2022. She is an award winning Chartered Psychologist, with vast amounts of experience in talent strategy, assessment, development, Leadership and Executive Coaching. 

An Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS) and a Fellow of the Association of Business Psychologists. Amanda has nearly 30 years experience on aligning businesses’ talent strategy with their organisational strategy and objectives.

Amanda is the lead trainer on the BeTalent Strengths and Team Questionnaire Accreditation courses. Amanda's signature strength is Decisive.



Sarah LintonCOO & Talent Director

Sarah joined Zircon in 2005 and became a co-founder of BeTalent in 2016. She came to the business with a high honours degree in Business Studies and operates as the COO & Director of Talent at Zircon.

Sarah has decades of experience; working at the most senior levels in Executive assessment, development and coaching. She's highly personable and manages our largest global clients who want to develop a conscious leadership style. As COO, Sarah has been the force behind our ISO27001 status and inspires the team to be innovative, efficient and robust in every aspect of their work.

Based in Essex, Sarah is an active member of her community and charity endeavours as she is energised by taking a genuine interest in those around her. Sarah's signature strength is Attentive.

EMAIL: sarah.linton@zircon-mc.co.uk

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Tim HepworthIT Innovation Director

Tim has been working with Zircon since 2000 and became the fourth co-founder of BeTalent in 2016. As the Technical Innovation Director, Tim is an expert in the design and development of complex business systems.

He brings a pragmatic approach to problem solving and delivers high quality solutions that provide tangible business benefits. Having worked for some of the World's largest IT companies, Tim was Technical Director of a start-up internet recruitment firm, which first started flotation on the NASDAQ for $100m.

Tim is a keen game show contestant and a bit of a genius; he was the finalist on Fifteen to One in 2016 (Channel 4's equivalent to Mastermind) and has brought a deep sense of wit as Amanda’s lead interviewer on The Chief Psychology Officer podcast. Tim’s signature strength is Innovative.



Stu Scott-DaviesIT Director

Stu is one of the co-founders of BeTalent, established in 2016 and has 30 years of experience in the development and deployment of enterprise systems for international corporates.

For the last 20 years, he has exclusively focused on the development, sales and implementation of HR-related software solutions.

Previously, as the MD of a leading pan European job board & recruitment platform - JobPilot - and as the Group IT Director of a £500m UK plc - responsible for 2,500 people in 7 countries - Stu brings the understanding of security, cloud environments and risk mitigation for businesses, working at scale. Stu's signature strength is Responsible.



Jane LintonMarketing Director

Jane is a customer centric, business development and marketing professional with over 20 years experience, working with entrepreneurial businesses to large household brands.

Her previous work has been awarded high accolades from iconic industry stalwarts including the Digital Impact Awards - Best Use of Technology, eConsultancy Innovation Award and the IAB (Internet Advertising Bureau) Creative Showcase of the Year. She supports Zircon in understanding our customers' needs through a user experience approach, sharing thought leadership through our digital channels and developing the Customer Success program for the BeTalent product range.

Joining the business in 2022, her style is visionary and her ethos is user experience driven. Based in East London & Essex, her signature strength is Initiator.



Caitlin CooperSenior Business Psychologist

Caitlin is a Senior Consultant based in London who joined Zircon in 2019 whilst finishing her Master’s degree in Occupational and Business Psychology, for which she achieved a Distinction.

Since joining Zircon, she has managed a number of international projects which include leading the management, design and delivery of projects related to assessment for selection and development, talent strategy, leadership development and high potential identification. She is the lead trainer on the BeTalent Resilience Questionnaire Accreditation course.

Naturally inquisitive, with a keen interest in human behaviour, Caitlin leverages her active listening skills to create strong connections with clients and colleagues. Her signature strength is Influential.

EMAIL: caitlin.cooper@zircon-mc.co.uk

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Jessica RossSenior Business Psychologist and Psychometrician

Jessica is a highly composed individual who is involved in the validation for BeTalent's products. Her main goal is to ensure our products are robust, valid and reliable. Her work on Decision Styles has led to the British Psychological Society verified status, being achieved in 2022.

Based in North London, Jessica joined Zircon in early 2021, following completion of her MSc in Occupational Psychology. She is a member of the British Psychological Society (MBPsS) and is on the Register of Qualifications for Test Use.

Her passion for inclusion in the workplace, especially diversity, mental health and chronic conditions, has led to the expansion of our Technical Manuals and client programs designed to address the inclusion gap.

Jessica’s signature strength is Meticulous.

EMAIL: jessica.ross@zircon-mc.co.uk

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Kristian Lees-BellSenior Business Psychologist




Sharon QuinnBusiness Psychologist

Joining Zircon in 2021 as an industry placement student, Sharon went on to achieve a First Class Honours degree in Psychology at UEL.

Her keen interest in the field of Occupational Psychology has led Sharon to devise a hypothesis and validate her research, which focused on developing cognitive diversity through decision styles. Her personal approach, as an effective communicator with high levels of emotional intelligence, provides our clients with a level of flexibility and collaboration, which is ideal to motivate or defuse any challenging situation.

Ultimately, Sharon's ambition is to help people find fulfilment and happiness within their lives and to make a positive impact within our client's business.

Her signature strength is Inspiring.



Emily WillisBusiness Psychologist

Emily is an award-winning business psychologist, based on the Isle of Wight, who initially joined Zircon as a placement student in 2021, and now works at Zircon full-time following completion of her BSc in Psychology, for which she achieved a First Class.

Emily supports Zircon by developing the suite of BeTalent products and assisting with various client projects, as well as conducting research, writing articles, and helping with the facilitation in a number of our training courses.

Emily won the ABP Outstanding Student Achievement Award 2022 for her BeTalent Impostor Syndrome, Self-Belief, and Resilience research during her placement year with Zircon.

Her signature strength is Methodical.



Jessica Lloyd OLYBusiness Psychologist

Jessica is a part-time Trainee Consultant Business Psychologist based in Manchester and works with Zircon from Monday to Wednesday each week. Jessica is currently completing her BSc (Honours) Psychology at the Open University, with the ambition to progress onto a Masters in Occupational Psychology.

Jessica’s background is in professional sport, some of her highest achievements being Commonwealth, World and European Junior medallist as well as qualifying for the final and placing 5th in the London 2012 Olympic Games. With the dedication and drive learnt from years of professional sport, Jessica has since joined Zircon in 2023 to follow her new ambition of being a Psychologist.

Alongside assisting in product design and development, Jessica uses her caring nature as well as understanding and experience of performing under high pressure to assist in BeTalent training and accreditation programmes.

Her signature strength is Enabling.



Kashayá StewartBusiness Psychologist

Kashayá Stewart is a Trainee Business Psychologist with a solid academic background hailing from Trinidad & Tobago. She holds a BSc (Honours) in Psychology, an MSc (Honours) in Neuroscience, and is currently pursuing an MSc in Occupational and Business Psychology.

Kashayá's strong interest in applying neuropsychology to employee selection, engagement, and talent development is driven by her dedication to promoting inclusivity and well-being in the workplace. She possesses a natural warmth and a cheerful personality, complemented by an unwavering "can-do" attitude.

Kashayá thrives on challenges and has a track record of learning on the fly, as evidenced by her work on the vaccine rollout during the pandemic—a heroic effort that benefited us all. She brings a wealth of knowledge, purpose, and energy to our team.

Her signature strength is Innovative.



Sarah GreenFinance Manager

Sarah is an evaluative, meticulous, and attentive member of the team who cares about the wellbeing of her colleagues and loves taking a rigorous and objective approach to solving problems.

Sarah is our resident bookkeeper and office manager who also enjoys coordinating projects and creating processes to keep projects on track from start to finish. Joining the business in 2008 as a PA to the Directors, Sarah has become a core and vital member of the team who is responsible for all financial management.

Her style is methodical and driven by being a supportive member of the team and takes time to check in with each member of the team she is working with.

Based in North Norfolk, her signature strength is Modest.



Antonia LewryClient Director

Antonia’s passion is understanding how organisations achieve their goals through their people. With a MSc in HRM focusing on Organisational Change and Transition and having worked in client development roles for 20+ years, she has been the ears of the business and the voice of the client to deliver innovation and drive satisfaction.

Antonia is an accredited Mediator, experienced facilitator, and trainer, with vast experience in bringing together and managing multi-disciplinary, multi-locational, teams, physically and virtually to solve problems and create value.

Her signature strength is Energising.



Angela MalikClient Relationship Manager

Angela is a qualified professional translator with over a decade of experience as an entrepreneur in the translation and localisation industry. She brings excellent communication skills, cultural awareness and customer focus to Zircon.

Building strong and lasting relationships with clients, helping to improve the BeTalent range of products and services, Angela is a customer centric professional.

Driven by a passion for collaborative engagement, she loves working with clients to understand their needs, identiying opportunities, devising strategies and helping them achieve their goals. She is an enthusiastic problem-solver who is always striving to drive value and deliver top-quality service. Based in Surry, Angela joined Zircon in 2022.

Her signature strength is Risk-Taker.



Joe WarrenDesign Director

Artist and designer, Joseph is a First Class Honours graduate of Central St Martins School of Art, and has worked for leading design agencies from London to Los Angeles.

He has decades of knowledge and a deep understanding of how humans connect through the experiences he creates. From his studio in North Essex, he was the lead visionary for the new Zircon and BeTalent branding and continues to oversee all aspects of our visual design as the business grows.

As a creative with extensive commercial experience, he finds novel ways to weave our unique identity into every touchpoint.

Part of the team since 2022.

His signature strength is Meticulous.



Andrea ContiDesigner, Administrator & Tech Support

Andrea is our first line of technical support and graphic designer of the company with almost 10 years of experience in the field.

As a project coordinator and administrator, he brings structure and knowledge when collaborating with the team or supporting our clients. Andrea is a passionate and focused team member who has been involved in shaping the BeTalent Brand experience, from the creation of the product support material through to elevating the data insights into simple visual representations. He is primarily responsible for the BeTalent platform support so his blended style of creativity with a methodical mindset, always guarantees excellent work.

Andrea joined the company in 2013 as an employee and has continue to work with us from Catania, in Sicily (Italy), since 2018.

His signature strength is Meticulous.



Syrie BibbyPA & Project Administrator

Syrie's career spans over 20 years’ specialising as a PA, events planner and marketing professional - gaining her experience whilst at one of the Big Four accounting firms in the UK.

Her style is highly organised and efficient with excellent people and communication skills. Since joining Zircon in 2016 her work, as the PA to the Directors, office manager and project coordinator has earnt her the respect of colleagues and clients alike.

Syrie has the responsibility to ensure everything is planned, booked and communicated effectively; this she does with effortless style and is calming in the most difficult of times.

Based in Surrey with her family, her signature strength is Achiever.



Heidi TanfieldFinance Administrator

Heidi is an analytical thinker who gathers knowledge in order to make decisions and enable a disciplined approach across the team she manages.

As a seasoned professional, she brings over 20 years of managerial and customer service, and administrative experience to her role. Heidi is primarily responsible for project co-ordination and administration for Zircon and as such, is core to the streamlining and successful delivery of all client projects. Joining the business in 2019, Heidi has introduced continuous improvement processes which have been significant in helping the business to achieve and maintain their ISO27001 standard.

Based in Surrey, her signature strength is Meticulous.



Robert HepworthCompliance & Standards Manager

Robert graduated with a First Class Honours Media Technology degree from the University of Salford in 2018.

He went on to consult on the future distribution models of media; i.e. film projection, streaming and social media, to bands wanting to make it in the music industry. Joining Zircon in 2022, his passion for creating an impact through digital channels has led him to become the Engineer and Editor of The Chief Psychology Officer (CPO) podcast.

His detail oriented mindset and technology focus, has led him to take responsibility for maintaining the high standards of quality and conformity in our business products and practices today, while future-proofing our systems and approach for tomorrow's brave new world.

Based in Wilmslow, Robert is a very meticulous and attentive individual. His signature strength is Self-Aware.



Chris KingAssessment Consultant

Previously in the Army, Chris has had a varied career spanning 4 decades. He is now an assessment consultant and has over 30 years’ experience in selection & leadership development, and assessment centre management within a variety of Government and public sector organisations.

Having worked for Zircon since 2005, Chris is one of the longest standing colleagues of the business and has particular expertise in senior assessment for recruitment and succession. His interests are in selection and development from graduate to CEO level, spanning small size companies up to multi-billion dollar corporations.

His signature strength is Methodical.



Julie LeeBusiness Psychologist

Julie is a Business Psychologist; specialising in Assessment for Development, supporting Business Executives in maximising their talent and achieving their aspirations.

She has worked with a number of diverse industries for over 20 years, has an MSc in Occupational Organisational Psychology and has been an associate consultant with Zircon since it was founded in 2000. She is a member of the British Psychological Society (BPS) and has the expert ability to blend BeTalent with partner assessment tools to create real value for our customers

Julie is motivated by working with individuals and teams in raising awareness of their strengths and value.

Julie is now based in France and her signature strength is Genuine.



Claire BremmerBusiness Psychologist

Claire first joined Zircon as an associate in 2010 and then after a stint away in permanent consultancy roles, re-joined in 2020.

She is an ICF-accredited coach (ACC) and a highly experienced Chartered Occupational Psychologist, with extensive experience in leadership and team development, leadership coaching, group facilitation and in-depth leadership assessment.

A Chartered Member of the Division of Occupational Psychology within the British Psychological Society (BPS) and a Certified Principal Business Psychologist within the Association of Business Psychologists, Claire has 20+ years’ experience of supporting individuals to be their best selves at work and helping organisations to get the best out of their people.

Based in Hertfordshire, Claire’s signature strength is Innovative



Katie HumesBusiness Psychologist

Katie is a business psychologist, based predominantly in Manchester, with experience in a wide range of industries and business sizes. She has been working with Zircon since 2012 originally as a full-time employee and now more flexibly to support her family and personal requirements.

Katie has an MSc in Occupational Psychology and enjoys applying the principles of psychology to the workplace. As senior executive assessor, Katie works with candidates to understand their top energisers, their true motivations and what drives them.

She likes to use this strength to find new opportunities to develop people within client organisations, and to think of new ways to help people learn.

Katie's signature strength is Innovative.



Dirk PalmBusiness Psychologist

Dirk is a business psychologist with may years of expertise in people assessment, development and organisational research.

He joined Zircon in 2006 and has since become a Business Manager for the firm. He focuses on talent and leadership development, though also finds himself advising businesses on what really matters to their people, ; such as well-being, hybrid work and how businesses can support their teams to lead them to even better performance.

Dirk is a native German who is based in Barnet, North London, though he works globally and is happy to pack his bag and travel wherever curiosity takes him. He loves gigs and concerts and can be found in small, hot and loud venues in Camden Town as well as the Royal Albert Hall.

His signature strength is Responsible.



Jan de JongeBusiness Psychologist

Jan has been an associate with Zircon since 2013 and is based in the South of England. He is a Business Psychologist, with over two decades of experience in international talent strategy, assessment, people & business development, and Leadership & Executive Coaching.

An Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS) and a Certified Principal Business Psychologist within the Association for Business Psychology (ABP), Jan has over 23 years’ experience in designing and delivering talent strategy initiatives across most continents and all sectors.

With Dutch origins, Jan is a regular international speaker and commentator, straight-talking researcher and published author.

He loves learning languages, and his signature strength is Risk Taker.



Linda LitherlandExecutive Coach

Linda is a Leadership Coach based in the South East, with over 25 years' experience and has been working with senior leaders and middle managers to enable them in driving strategic success.

Linda’s particular focus is enabling leaders to maximise their potential; stepping up to the next role, manage and lead high performing teams, and to also identify and remove blockers, risks and flaws.

She has also worked across all areas of the Organisation Development and Talent space to bring about cultural change. Originally a client for over 10 years, Linda joined Zircon as part of the extended delivery team in September 2021, and has been supporting them with projects utilising the BeTalent psychometric tests and developing leadership capability.

Her signature strength is Harmoniser.



Harriet YoungExecutive Coach

Harriet Young is an Executive Coach and a professional leader with 25 years creative and marketing experience in retail and product sectors. A strategic and organised thinker with a keen eye for identifying talent and a proven track record of developing highly effective teams and leading major strategic initiatives. She coaches others to capitalise on their individual skills and strengths to achieve their career goals.

Harriet was formerly vice president, retail sales and marketing, heading up the franchise creative teams for Disney Consumer Products (DCP) Europe. Harriet is a distinctly creative individual with an unusual balance of commercial understanding and general management skills. Throughout her career she has advised, supported, and coached many executives and regards this focus on developing talent as key to her successes and achievements.

She enjoys supporting and empowering individuals to innovate and think dynamically. Empowering a latitude to thrive, adjust to changing market conditions, leverage strengths and develop high performing teams to exceed targets or pioneer change. Harriet's signature strength is Innovative.



Garvey SeatonExecutive Coach

Garvey is a qualified career and executive coach and former recruiter. Garvey is passionate about helping corporates to develop their talent and helping professionals to maximise their potential.

He delivers his impact through workshops and coaching and has over 10 years’ experience developing and shaping careers across leading corporate institutions. He speaks on topics centred around talent development, behavioural change and inclusion. Garvey's signature strength is Competitive.



Cara McCarthyExecutive Coach

Cara draws on over 20 years’ experience within industry as a senior HR and Talent leader, including over a decade spent in Asset Management, advising leaders through change and developing people, systems and organisational cultures to enable business performance and growth. The leaders Cara works with are often navigating both professional and personal transition and are ready to take accountability for their development and growth. Cara partners with them to respond more purposefully to the challenges and opportunities they face and to step into their full leadership potential.

In her work as a team coach, Cara helps teams become strong, healthy and cohesive units that understand how to work together to deliver outstanding and long-lasting results.

Cara previously led the OD, Culture, Learning and Talent function for M&G Investments, a leading international Asset Management firm. She is a member of the Association for Coaching (AC) and the Henley Centre for Coaching. Cara's signature strength is Compassionate.



Simon TattersfieldExecutive Coach

Simon is coach, leadership facilitator and consultant, with over 30 years of experience in senior corporate roles. Passionate about developing talent, Simon works with clients to move past blockers and reach their potential.

Simon is a Certified Professional Coactive Coach, accredited by the ICF and qualified in the BeTalent suite.

Believing deeply in people, Simon helps his clients connect with their goals even when it gets tough. Developing resilience, a growth mindset and treating confidence as an outcome, not a requirement, are all areas where Simon specialises. Simon loves working with passionate, ambitious clients in a fun, engaging and direct way. Simon's signature strength is Innovative.



Alison FlowerExecutive Coach

Alison is a highly experienced and commercially focused recruitment, talent, assessment, coaching and development specialist. She has a breadth of experience across multiple business sectors and has supported individuals and companies to enhance their capabilities both when recruiting and developing talent. She has worked on campaigns or with specific individuals across all levels of seniority and has significant experience of advising and collaborating with senior business stakeholders up to Board level.

Her positive, non-judgemental approach encourages individuals to believe in themselves and to openly discuss difficult topics. Her intuitive, observant style coupled with a subtly challenging and creative questioning style allows for an empathetic environment and allows others to identify new possibilities and engenders a ‘can do’ attitude. Alison’s signature strength is Methodical.



Tom EmeryExecutive Coach

Tom is an executive coach and organisational development expert with extensive leadership experience from a long career in leading people functions and operating at c-suite level. He understands the challenge facing executives and senior leaders and is adept in exploring systems, strengths, development areas, and relationships to encourage positive cognitive and behavioural change.

Tom’s particular focus is on enabling leaders to build an understanding of how their beliefs and behaviours are contributing to their performance and relationships, and how they can take positive action to break through barriers and achieve their goals. He is accredited to use the Hogan Development Survey and the suite of BeTalent products.

His signature strength is Energising.



The Chief Psychology Officer Podcast is hosted by Dr Amanda Potter and her long-time co-Director Tim Hepworth to explore the topics of workplace psychology and conscious leadership.

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