Dr Amanda Potter B.Sc (Hons) M.Sc CPsychol CSci AfBPSs PhD
Managing Director

Amanda is the founder and Managing Director of Zircon and has worked in the Psychology and talent arena since 1995. Whilst her experience and expertise spreads across all four of the Zircon disciplines, Amanda splits her time between running the business and building client relationships and delivering client projects. She particularly works with clients to conduct in-depth senior level assessments, conducts senior level coaching, designs assessment programmes for restructure and succession planning, and designs and implements employee engagement research and surveys.

Amanda is a Chartered Occupational Psychologist, an Associate Fellow of the division of Occupational Psychology and a founder member of the Association of Business Psychologists. She holds her Level A and Level B Certificates in Occupational Testing and is trained to use a number of psychometrics some of which include OPQ, Wave, Wave 360, NEO-PIR, 16pf, Firo B, MBTI, HDS, and CPP. Amanda is also a verified Level A trainer.

To find out more about Engagement get in touch via the website contact page, send an email to or telephone Amanda directly on 01737 554 571 or 07740 684184. We look forward to hearing from you.

Sarah Linton BA (Hons)
Director of Assessment

Sarah has been a Director of Zircon since 2006. Her expertise is talent assessment and development and she has 10 years experience in FTSE 100 companies. Her experience and expertise is in the areas of recruitment and assessment for Director and C-suite level appointments, assessor training, career development, succession planning, designing and delivering assessment centres, conducting outplacement counselling and career planning and campaign management.

Sarah graduated from Middlesex University in 1995 with a BA Honours degree in Business Studies. She is a trained user of OPQ, NEO-PIR, Wave, Talent Q, Motivation Questionnaire, Hogan Personality Inventory, Motives Values Preferences Inventory, Hogan Development Survey & Firo B.

To find out more about Assessment get in touch via the website contact page, send an email to or telephone Sarah directly on 07813 712121. We look forward to hearing from you.

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