Within Zircon we agreed that Tenets, also known as personal values, are a set of broad preferences reflecting a person’s sense of what is “right or wrong” or what “ought to be”. Tenets (or values) are inherent to how an individual behaves, how they are guided and how they interact with others. Values are something that a person has, believes in, or owns. Tenets influence both attitude and behaviour. » Read more: What are your Core Personal Values?