Five Ways to Boost Your Influence

June 30th, 2010 by Amanda Potter Leave a reply »


Influence is one of the great buzzwords of our time. When used consciously, it’s also the key to building solid relationships as well as the foundation for being influential. When you are able to show how someone else’s needs can be met through your idea or process, you both stand a chance of walking away satisfied.

The question: How do you do it?

Five Styles to help you Influence and Improve your Impact

1. Highlight related examples of the same idea already taking place in your organisation or in another business that have been successful.
2. Run through the numbers to reveal, factually, the cost benefits of your approach. Do this on paper and hand the other people a copy to give them something tangible. This makes it real – don’t just say it; print out the math.
3. Do your homework and find out the non negotiables in the business lives of those listening. Then, clearly point out the values-alignment that your solution brings.
4. Do a trial project implemented in stages with “client” review at designated points. It is very powerful because the other person is actively involved, shares likes and dislikes at each step, and is part of the successes and problem-solving. Ownership emerges rather quickly.
5. Ask others who have used the idea to give you a testimonial or even better, support you at the meeting. Nothing succeeds like someone else showing how successful you have been with them. You hardly have to say a word except “thank you” to those who have helped.

Some Other Thoughts

– Listen to objections and acknowledge them, do not ignore or avoid them. You’ll lose respect if you don’t treat feedback to your ideas as being legitimate.
– Stay focused on your theme and not everything you know about the idea or proposal. Too many details will distract your listeners. However, if they ask for details, be prepared to respond. It means they are interested.
– People are more likely to accept a smaller proposal if they’ve just rejected a larger one. Keep the pilot program referred to in point 4 in your back pocket as a reasonable alternative to implementing the entire idea. It will seem sensible to the individual or group.

Source: by Steve Roesler on the 16th May 2010. Adapted by Sarah Green & Sarah Linton for the Zircon blog.
Picture from ABP Conference 2010 – Zircon Directors, Business Managers and Associates

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