Engagement Levels in Sportingbet 2010

June 7th, 2010 by Amanda Potter Leave a reply »

In 2009, Sportingbet the online gaming company invited Zircon to investigate and report on their level of employee engagement across the Sportingbet international businesses. Sportingbet plc is a British e-gaming operator traded on the London Stock Exchange’s Main Market . Sportingbet operates local-focused sportsbooks, virtual games and casino sites, and the online poker cardroom, Paradise Poker. Overall, the company has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day.

Zircon conducted focus groups, senior level interviews, and remote worker interviews to identify the 10 critical drivers of employee engagement. These were then validated against the Towers Perrin, the Corporate Leadership Council, the CIPD and Mercer models of engagement. The drivers included:
* Leadership and Direction – providing a clear vision of what the organisation is striving to achieve and how it will get there
* Management Effectiveness – inspiring staff with the confidence and motivation to achieve their best
* Reward and Benefits – ensuring consistency and fairness in the way employee effort and hard work is rewarded
* Resources and Learning Opportunities – providing the environment, tools and knowledge for all staff to do their job well
* Customer Focus – ensuring customers are provided with the service they want and expect
* Organisational Commitment –having pride and belief in Sportingbet as the best place to work
* Inclusion – enabling staff to feel valued and trusted to input into the way the organisation works
* Communicating Information – developing and encouraging open communications and knowledge sharing across the whole organisation
* Fair Treatment – treating all staff with respect and encouraging them to feel valued
* Team Cohesion – creating a truly supportive environment and network for staff

A total of 525 Sportingbet employees were invited to complete the online 60 item Employee Engagement survey over a 2 week period. The results found that 69% of the work force are engaged and committed to Sportingbet (with sigificant country, division and market differences). It has been shown that high performing companies tend to have engagement levels of 74% or more. Zircon are now working with Sportingbet to devise action plans for driving the engagement level to 80% well beyond the 74% high performing companies benchmark.

If you would like to assess the engagement levels of your organisation please contact Amanda or one of the Zircon team on 01737 555 862 amanda.potter@zircon-mc.co.uk .

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