Zircon are now on Twitter

March 22nd, 2010 by Sarah Green Leave a reply »

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

“What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it’s not a social network, but it’s an information network. It tells people what they care about as it is happening in the world.” – Evan Williams

Twitter is increasingly being used as a business promotional tool. Twitter expressly encourages this through Twitter 101 a web-based tutorial aimed at business users. One of the most famous business Twitter users is Dell, who claimed that $9m of their sales for 2009 came directly through Twitter and Facebook combined.

It has been argued that smaller businesses also benefit from using Twitter, since they can compete on equal terms with larger businesses within the Twitter platform. In the UK, a survey indicated that 17% of small British businesses were using Twitter, mainly to attract new customers.

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